Summertime Immersion Software Email Marketing campaign Drove File Purposes Making use of Interactive and Dynamic Capabilities from Campaign Monitor
NASHVILLE, Tenn., Oct. 13, 2021 (Globe NEWSWIRE) — Marketing campaign Check, a CM Group brand and service provider of impressive however intuitive electronic mail marketing computer software, now introduced that customer, Girls Who Code, an worldwide nonprofit operating to shut the gender hole in know-how, has received the MediaPost EIS Award for the achievements of their Summer season Immersion Application electronic mail internet marketing strategies. MediaPost’s EIS Awards honor “email marketers who are at the forefront of optimizing this effective medium.”
Collectively, Ladies Who Code and Marketing campaign Observe delivered a seamless software, acceptance, enrollment and onboarding encounter for a very thriving Summer Immersion Program. The strategies have been crucial to recruiting and enrolling the greatest range of candidates to day, generating 12,992 submitted applications—a 150% increase since the software was very last held in particular person in 2019 and a 42% improve about 2020.
“Getting begun in tech can be tricky for any one. But gals — specifically women of all ages from traditionally underrepresented groups — facial area their possess exclusive established of problems that make getting began in tech all the more tough. Our Summer Immersion Method is a major component of our yr, and we were being capable to recruit a report variety of applicants thanks to our do the job with Marketing campaign Check,” claimed Hayley Mojica, Senior Associate of Systems Conversation at Women Who Code.
The marketing campaign was a enormous results creating the pursuing marketing campaign metrics:
Women Who Code labored intently with Marketing campaign Monitor to ensure that the Summertime Immersion Method strategies attained a report selection of girls—trans and cis—and non-binary learners. The campaigns were despatched to mothers and fathers, educators and alumni informing them about the plan, and integrated a amount of interactive, dynamic factors this kind of as a countdown timer and animated imagery to maximize engagement and urgency to utilize.
“We’re thrilled that Ladies Who Code has won this perfectly-deserved award. Their hard get the job done has served 1000’s of girls understand worthwhile coding techniques, and email has been a foundational channel for achieving them as effectively as connecting with parents, educators and alumni. We hope that this award helps spread the term about the amazing function that Ladies Who Code does listed here and abroad, and are excited for what arrives upcoming,” reported Adam Cohen, Promoting Director at Marketing campaign Monitor.
About Marketing campaign Watch
Campaign Keep an eye on, a CM Group manufacturer, is a global technological innovation company delivering a strong however intuitive electronic mail advertising platform. Founded in 2004, Campaign Monitor’s mission is to give consumers with the applications they need to generate meaningful connections with their audiences. More than 250,000 shoppers worldwide use Campaign Monitor’s straightforward-to-use style and design, personalization and automation applications to produce and produce spectacular e-mails that generate genuine enterprise benefits. For a lot more data about Campaign Watch, or to try it for cost-free, take a look at campaignmonitor.com
About CM Team
CM Group is a family members of global internet marketing technology brand names including Marketing campaign Observe, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent. By joining alongside one another these primary brand names, CM Team delivers a selection of environment-course alternatives that can be applied by marketers at any level. Headquartered in Nashville, TN, CM Group has United States workplaces in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global places of work in Australia, Belgium, United Kingdom, New Zealand, France, and Uruguay.
About Ladies Who Code
Ladies Who Code is an global nonprofit corporation doing the job to close the gender gap in technology, and main the motion to encourage, teach, and equip young women with the computing capabilities necessary to pursue 21st century options.
Given that launching in 2012, Girls Who Code has achieved 450,000 girls as a result of in-man or woman programming and has practically 90,000 university-aged alumni. They have sparked culture adjust via internet marketing strategies and advocacy initiatives, building 13 Billion engagements globally. In 2018, the corporation was named the #1 Most Progressive Non-Profit on Quickly Company’s Most Impressive Organizations list.
Observe the corporation on social media @GirlsWhoCode.